How Good Is Taiwan’s Famous Fried Chicken Master Chain?

For my trip to Taiwan, one of the foods I was really looking forward to was their fried chicken. It’s extremely popular in Taiwan, especially at night markets. I got into Taipai late at night and found Fried Chicken Master right across the street from the place I was staying at. What better way to kick off the trip then by grabbing some food at a popular national chain?

Fried Chicken Master is a national fried chicken franchise which was founded in Taiwan. It has expanded to 110 locations globally and can now be found in countries such as Canada, Malaysia, and Jakarta.

Fried Chicken Master specializes in Halal Fried Chicken, which I’ve never seen from any major fried chicken chain in the world up to this point. You’ll find the normal fried chicken options on the menu: wings, popcorn chicken, breast, thigh, but with the Taiwanese fried chicken spin on it.

How Is Tawainese Fried Chicken Different?

Taiwanese fried chicken has its own distinctive flavor and texture as one might imagine. The batter and coating which often uses sweet potato starch and tapioca flour, gives Taiwanese fried chicken a distinct crunch. After the chicken is deep fried it can get sprinkled with a bevy of different seasonings from salt, pepper, chili powder, and other Chinese spices.

The huge flattened cutlets, which are a staple on any menu that’s serving fried chicken, are definitely unique as well. These are huge slabs of chicken and come wrapped in a plastic sheet, piping hot. For myself that’s the picture that was engrained in my head when it comes to fried chicken in Taiwan and is what I had to get (and got often) when I visited Taiwan.

Fried Chicken Master Experience

With ample combo meals to choose from and several a la carte options, I was looking forward to getting this after I had checked into my room. It may have also been the fact that I was absolutely starving too lol.

I went with the #2 Fried Chicken Breast meal (129 NTD, $4.02 USD). This included french fries and choice of drink, so I went with an iced black tea. They had a choice of seasonings that you could choose and I went with the Taiwanese salt and pepper.

The Food Experience

Seeing photos of these flattened chicken breasts is one thing, but to actually hold it in my hands was another. It’s a huge piece of chicken. Like ridiculously so. It was heavily seasoned as well. A little too much for my liking. The exterior was very crunchy and the meat was tender and juicy in some parts. Other parts seemed a little tough and even a little under cooked. So overall it was pretty uneven. It put a smile on my face one bite and then had me frowing the next.

The seasoning was quite sweet overall too. I wasn’t expecting that flavor from Taiwanese salt and pepper. I’m pretty particular when it comes to sweet and savory on things like chicken and then tilted towards being too sweet for my liking.

The fries were decent, but nothing overly special or memorable. I’d never gotten a cold black tea before but it was quite good. Black tea is immensely popular in Taiwan and can be found everywhere. This cold black tea reminded of me a sweetened ice tea essentially.

Is Fried Chicken Master Worth A Visit?

If you’re in a pinch and in need of something cheap and fast and on the go, then sure, it’s worth stopping by and giving it a try. It by no means was horrible, but it wasn’t anything special in my books either. There’s a million of other places that sell fried chicken too so this isn’t the only option in town. I may have just ordered the wrong thing though and there may be a more popular item(s) on the menu, so I’d be willing to give it a go again.